Client: RNIB (Royal National Institute of Blind People) is the leading charity offering information, support and advice to almost two million people with sight loss. Visit www.rnib.org.uk
Activity:
A temporary stint providing PR consultancy in the role of Senior PR Manager. Tasks included:
- Managing the in-house press team
- Devising a strategic approach to raising the profile of RNIB’s CEO (via media relations and social media)
- Streamlining press resource and putting forward recommendations for improving RNIB’s PR practices