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Client: Association of Stylists & Images Professionals (ASIP) is a membership organisation for anyone involved in the industry including stylists, personal shoppers and personal and corporate image consultants.


  • I wrote a regular fashion/style blog (under the name ‘The ASIP Blogger’) covering high street to luxury clothing brands, new collections, trends, style influences and inspiration, fashion news and opinion, and more…
  • I also handled social media management for the group’s Twitter account @ASIP_London
  • (The group disbanded in 2014 so my online blogs are no longer available to view online, however, a few pieces have been saved – do get in touch if you would like to view a sample)


My blog posts included:

David Bowie Is…a masterclass in androgynous fashion

The ASIP Guide to London Fashion Week

Diana Vreeland: The legacy of the ’empress of style’ lives on

After 60 years The Queen can teach us all some style lessons

Let’s get digital: how to find style inspiration in social media

And the winner is…ASIP’s red carpet round-up!

Trends for 2012: the future’s orange…

Dare you wear? Versace drops at H&M

“Kerry always provides us with excellent blog content. Having taken a fairly broad brief at the outset, Kerry is always on the look out for the next hot news story and topical fashion issues, and she certainly isn’t afraid to have an opinion – which we love! Alongside her blogs, Kerry also suggested integrating a Twitter feed for us, so we can maximise our social media profile. A great idea and one that has helped us enormously!’”
Pippa Rees, Co-Founder of ASIP (Association of Stylists & Image Professionals)