Client: The Clothworkers’ Company, a City of London Livery Company. This historic livery company is one of the oldest in the City of London going back over 500 years. It enjoys a long tradition of charity and fellowship, but today draws on that heritage to support academic training and innovation in the textiles industry, as well as encouraging excellence in trusteeship in the third sector. Visit www.clothworkers.co.uk.
Activity:
- I run the annual PR campaign for the Clothworkers’ Charity Governance Awards, an initiative that recognises and rewards the best trustee boards in the charity sector.
- I also provide editorial and PR support for other charitable projects funded by the Company’s Foundation
- A few years ago I ran the PR campaign for their co-organised conference ‘A New Dawn: Rebuilding UK textile manufacturing’. The conference aimed to promote the success stories of UK textile manufacturing today and encourage more retailers to buy British. The event was a sell-out (250+ industry delegates) with speeches and talks from Secretary of State for Business, Innovation and Skills Vince Cable, and designer Sir Paul Smith CBE, alongside a number of industry experts.
Conference coverage secured included:
- Broadcast – BBC Radio 4 Today programme, BBC Scotland’s Good Morning Scotland (both on the morning of 2 November), and PA Video footage was syndicated to online news outlets including MSN UK.
- National newspapers – Financial Times (full page article), The Independent (two articles print and online), the Guardian (news in pictures), Metro (news in pictures), Huffington Post (blog). Mail on Sunday money section covered the overall story with a reference to the conference.
- Trade media/fashion news – Drapers (double-page ‘In Depth’ feature), Vogue online (fashion news), Just-Style.com, fibre2fashion, World Textile Information Network, The Manufacturer
- Regional press – Manchester Evening News, Huddersfield Daily Examiner
